Saunders was obsessed with the idea of efficiency, and thought that customers wasted a lot of time waiting on clerks. Saunders wanted to free customers from the tyranny of clerks by letting them do their own shopping. Saunders also developed a just-in-time delivery system to get food to his Piggly Wiggly stores. This system later inspired Toyota to apply the same concept to automobiles which helped Toyota to control costs and conquer the globe. Saunders opened up his first Piggly Wiggly store on September 6, 1916 at 79 Jefferson Ave. in downtown Memphis, Tennessee. Each store had a turnstile at the entrance. Every item in the store had a price on it, another innovation, and Saunders provided shopping baskets so customers could take their items to a check-out stand in front. Saunders patented the idea of self-service stores in 1917. Saunders incorporated the Piggly Wiggly Stores Corp. in 1918. The stores were an immediate success. By 1922, there were over 1,200 Piggly Wiggly Stores of which about 650 were owned by Saunders, and by 1932, there were 2,660 Piggly Wiggly stores with sales of $180 million. Unfortunately, in 1923, Saunders had lost control over his Piggly Wiggly stores.  

Saunders vs. the Shorts

Clarence Saunders also became part of the last stock corner on the New York Stock Exchange in 1923. The corner became so prominent, that the whole affair became known as the Piggly Crisis. Clarence Saunders was generous, determined, stubborn, and well-known in Memphis. Saunders became known as the home boy who faced off the financiers of Wall Street who were using a bear raid to try and profit from a decline in Piggly Wiggly stock. The goal of shorting a stock is to borrow shares from someone who owns them and sell them. When the stock declines in price, the shorts buy the shares back at a lower price, make a profit, and then return the stock to the person they borrowed it from. In a bear raid, several shorts make a concerted effort to drive the price of a stock down so they can profit from the decline. The bulls, on the other hand, can try and beat the shorts by forcing the price of the stock up, squeezing the shorts and forcing them to sell at a loss. If the bulls can buy up the existing float, the stock is cornered. The shorts have no choice but to buy the stock from the bulls at whatever price they demand. Of course, creating a corner is risky for the bulls as well because it takes a lot of resources to buy up the float in the stock. Once the corner is completed and the shorts have covered their positions at the inflated price, little demand is left for the stock. The price of the stock can collapse, leaving the bulls with a burdensome load of debt. The whole process can end up bankrupting both the shorts and the bulls. Piggly Wiggly shares started trading over-the-counter in July 1920 and listed on the New York Stock Exchange (NYSE) in June 1922. In November, 1922, several of the independently-owned Piggly Wiggly stores in New York, New Jersey and Connecticut failed and went into receivership. Although Saunders’ corporation operated independently of these stores and was profitable, some Wall Street operators saw this as a reason to begin a bear raid on Piggly Wiggly stock. The bear raiders began selling PIggly Wiggly short and spread rumors that the company was in poor shape. Saunders took this challenge personally. He had created Piggly Wiggly stores, created the concept of self-shopping, was spreading his stores across the country, and some bears were trying to create profits by spreading lies about his stores. Saunders decided to “beat the Wall Street professionals at their own game.” Saunders not only used his own money to battle the shorts, but he borrowed ten million dollars from a group of bankers in Memphis, Nashville, New Orleans, Chattanooga and St. Louis to buy up the existing float. In the Wall Street of the 1920s, bear raids came and went. Companies didn’t go bankrupt because of bear raids, and if the fundamentals of the company were sound, the stock would bounce back after the bear raid was over. Nevertheless, Saunders refused to give in to the Wall Street city slickers. Saunders hired Jesse L. Livermore, the most famous bear on Wall Street, to help him break the back of the bear raiders. Within a week, Livermore had bought 105,000 shares of Piggly Wiggly, over half the float of 200,000 shares. The bears had shorted Piggly Wiggly stock in the 40 range, but by January, Saunders’ bull campaign had pushed the price of shares past 60. The shorts were losing money.  

The Shorts Are Cornered

Piggly shares were traded on both the Chicago and New York Stock Exchanges. In January, the Chicago Exchange announced that the stock had been cornered, though the NYSE denied that a corner existed. So Saunders decided to try a new tack. He announced that he would issue 50,000 shares of Piggly Wiggly shares at $55 each. Saunders regularly advertised his stores in the newspapers, and he used some of these ads to offer shares to small investors. Saunders pointed out that Piggly Wiggly stock paid a $1 per quarter dividend, yielding 7% to investors. Since this occurred before the S.E.C. came into existence, Saunders could promise that this was a “once in a lifetime opportunity,” and get away with it. Since Piggly stock was then trading at $70, why would Saunders offer shares at $55, leaving $15 on the table for each of the 50,000 shares? The reason is that Saunders knew that once the shorts had been cornered, the demand for Piggly stock would dry up. Saunders’ stock distribution created a market where he could distribute his shares to new investors. Saunders even allowed investors to buy new shares on the payment plan, put $25 down and pay $10 a month for three months. Since the new shareholders couldn’t sell their shares until they were paid for, this would keep the shorts from obtaining these newly minted shares to cover their positions. On March 19, Saunders let it be known that he controlled all but 1,128 shares of Piggly Wiggly’s outstanding shares. He had cornered the shorts. On Tuesday, March 20, Saunders called on the shorts to deliver their shares to him. By the rules of the exchange, the shorts were required to produce the shares by 2:15 on March 21. The stock opened on the March 20 at 75½, moved up to 124 by noon, but then dropped to 82 on the rumor that the Exchange planned to suspend trading in Piggly and postpone the delivery deadline for the shorts. It was no rumor. The NYSE did suspend trading in the stock. Saunders responded by saying that he expected settlement on Thursday the 22nd by 3 p.m. at $150 per share. Thereafter, his price would be $250 per share. The exchange permanently halted trading in Piggly and gave the shorts until 5 p.m. on Monday the 26th to settle with Saunders. With this ruling, the NYSE saved the shorts. This postponement tipped the scales in favor of the shorts because it gave them several extra days to find some of the 1,128 outstanding shares to settle their accounts without having to come begging to Saunders. Was it right for the Exchange to change the rules in the middle of the game to prevent a corner similar to the one that had occurred in Northern Pacific in 1901? Or should the Exchange have left the shorts to their fate? The NYSE justified their actions on the grounds that the demoralizing effect of the corner could have spread to the rest of the market.  

Saunders Wins a Pyrrhic Victory

On Friday, the 23rd, Saunders offered to settle at $100 per share. In the meantime, the shorts were able to find enough shares floating around in Iowa or New Mexico to cover their positions. Shareholders in Sioux City who knew nothing of the Piggly Crisis were happy to double their money by selling to the shorts while the shorts were happy to get the shares at a mere $100. Saunders now had complete control of Piggly stock, but he was also deeply in debt. It is estimated that Saunders made half-a-million dollars out of his corner, but that proved insufficient to cover his costs. After Saunders paid off the banks with his proceeds, he found that he was five million dollars short, half of which was due on September 1, 1923 and the balance on January 1, 1924. Since Piggly shares could no longer trade on the NYSE, Saunders was forced to sell shares directly to the public and advertised in the newspapers once again, offering Piggly Wiggly shares at $55. Although the public was sympathetic toward Saunders and his battle against the Wall Street bears, the public was unwilling to put their money where their sympathies lay. Saunders took out another newspaper advertisement saying that if Piggly Wiggly were ruined, it would “shame the whole South.” Memphis’s newspaper, The Commercial Appeal, lined themselves behind Saunders and helped lead a campaign to convince Memphians to buy Piggly Wiggly shares and save their local boy. The newspaper planned a three-day campaign to sell 50,000 shares to Memphians at $55 a share. This was to be an all or nothing proposition. If they were unable to sell all 50,000 shares, none would be sold. The campaign began on May 8, and soon 23,698 shares had been subscribed. Despite this, skeptics began to raise questions about who was the true beneficiary of this campaign, Saunders or the public. They asked for a spot audit of Piggly Wiggly to reassure potential investors that the company was a good investment. Saunders refused the audit, but offered to step down and let a committee run the company. Skeptics also asked why Saunders was still building his million-dollar Pink Palace when Piggly Wiggly was possibly in its last throes. The Pink Palace was a huge house built using pink Georgia marble. The Palace was to include a pipe organ, Roman atrium, indoor swimming pool, ballroom, bowling alley, its own golf course, and other luxuries. Saunders promised to board up the Pink Palace and stop construction. Unfortunately, the campaign was unable to sell even 25,000 shares, and the campaign soon fizzled. Saunders responded by selling Piggly Wiggly stores, rather than stock, to raise money. Despite selling stores in Chicago, Denver, Kansas City and elsewhere, Saunders failed to raise enough money to meet the September 1 payment of $2.5 million. Saunders turned over his Piggly Wiggly Stock, the Pink Palace (which was sold to the city of Memphis for $150,000 and opened as a museum in 1930. Today, it includes a replica of the first Piggly Wiggly store, a planetarium, a natural history museum and a museum of twentieth-century Memphis) and other property to his creditors and defaulted on the loan. By Spring, Saunders was in formal bankruptcy proceedings. If Saunders had never launched his campaign against the shorts, he would not have had to borrow the money that drove him into bankruptcy. Pride went before the fall.   Initially, the stores, known as Sole Owner Stores, were hugely successful. A millionaire once again, Saunders was able to buy a million-dollar estate just outside Memphis. Saunders also organized a professional football team called the Sole Owner Tigers which beat the NFL champion Green Bay Packers in 1929 by the score of 20-6. In 1930, the Tigers were invited to join the National Football League, but Saunders declined because he didn’t want to go to away games. When the depression hit, the Sole Owner Stores went bankrupt in 1930. Still, Saunders was able to find backers for his next venture, Keedoozle (“Key Does All”) stores, which were completely automated. Goods were placed behind glass as in an Automat. Customers would turn a key in front of the item they wanted to buy. Their purchases were placed on a conveyor belt, delivered to the front, assembled and boxed. The system eliminated shopping carts, stocking by employees and queuing at the checkout stand. The stores embodied Saunders’ obsession with increasing efficiency. Two Keedoozle stores were opened up in Memphis and in Chicago, but the machinery was too complex and expensive to compete with the quaint fashion of having people push shopping carts around the store. The stores failed. When Saunders died in October 1953, he was still trying to perfect his idea, this time with the Foodelectric system which did everything the Keedoozle did, including adding up the bill. Today, there are over 600 independently-owned PIggly Wiggly stores located in 17 states, mainly in the southern United States. It is easy to see why the S.E.C. banned stock manipulation, not only for corners, but for pools and other schemes that were used to profit from unsuspecting investors in the 1920s. The corner game ended up destroying both the bulls and the bears and benefitted no one. Had Saunders never borrowed $10 million to challenge the shorts, he never would have lost control over his stores. Since the Piggly Crisis, there has been only one stock corner in the United States, in E. L. Bruce stock in 1958. That is another story.

At the beginning of 2015, the British government had £2.59 billion in undated securities outstanding, representing about 0.23% of the British government’s gilt portfolio. These bonds had no set redemption date, but could be redeemed with three months’ notice. In theory, the gilts could have existed forever. These securities had originally been issued between 1853 and 1946 and replaced securities that originated back in the 1700s. Unfortunately, they are no more. The last undated gilt, also referred to as a perpetuity because it had no redemption date, was called in by the British government on July 5, 2015. Three hundred years of financial history has come to an end.  

Perpetuities Begin

To understand why perpetuities existed, you have to go back to the beginning of Britain’s financial history. Originally, loans were made direct to the sovereign, rather than to the government. This put the lender at risk because the king could default on a loan, and the lender had little recourse to collect his money. After the glorious revolution in 1688, loans were made to the government, not the king. The government tried various ways of raising money, such as issuing lotteries, or issuing annuities, which were paid for the life of the annuitant. Naturally, lenders tried to game the debt by having children buy annuities in order to maximize the flow of interest payments until the purchaser died. Eighty-year old men did not buy annuities. Rather than trying to keep track of every annuitant and selling annuities to children, the British government introduced perpetuities which paid interest forever. To further simplify things, the British government consolidated all the outstanding annuities and other bonds into a single security paying 3% interest. The 3% annuity had been issued in July 1729 and was converted into the 3% Consolidated Loan in July 1753. The 3% Consolidated Loan was refunded into a 2.75% Loan on April 5, 1888 and was converted into a 2.5% Loan in April 1902. The Consolidated Loan provided an unbroken source for data on British bond yields from 1729 to 2015. Until World War I, almost all of the government’s outstanding debt was in the form of undated gilts. In 1910, of the £762 million in outstanding government debt, £567 million was in 2.5% Consolidated Debt. By the time the 2.5% Consolidated Loan was redeemed in 2015, only £162.1 million was outstanding. The idea of issuing bonds to be redeemed one, five, ten or thirty years from maturity and refunding these issues when they matured was the exception. The British government mainly issued debt when there was a war and redeemed debt during peacetime. The government had yet to figure out how to run a deficit every single year, even in peacetime. Britain was not alone in issuing perpetuities. Most European governments had perpetuities outstanding which represented a large portion of their debt prior to World War I.  

The Impact of World War I

During World War I, the British government had to issue large amounts of debt to fund the war. Because interest rates rose as a result of war-time inflation, lenders were unwilling to provide funds at 2.5% anymore. The British government was forced to issue large amounts of debt at higher interest rates. Nevertheless, during the 1920s and 1930s, after inflation had subsided and interest rates returned to pre-war levels, the British government once again consolidated its outstanding war loans into perpetuities. The government issued the 3.5% Conversion Loan on April 1, 1921 in exchange for the 5% National War Bonds. This issue could not be redeemed before April 1, 1961. The 4% Consolidated Loan was issued on January 19, 1927 in exchange for various War Bonds and Treasury Bonds paying between 4% and 5% interest and could not be redeemed before 1957. The largest of the War Loan issues was the 3.5% War Loan issued on December 1, 1932 in exchange for the 5% War Loan due between 1929 and 1947 and could not be redeemed before 1952. This loan represented £1938.6 million. All of these issues were outstanding in 2015. In addition to these three conversions of War Loans, the British government had issued 2.5% Annuities on June 13, 1853 in exchange for South Sea Stock, Old South Sea 3% Annuities, New South Sea 3% Annuities, Bank of England 3% Annuities from 1726 and 3% Annuities from 1751. Thus, the direct descendants of the remnants of the South Sea Bubble of 1720 were still around until they were finally redeemed on July 5, 2015. When the British government nationalized the Bank of England in 1946, it issued 3% Treasury Stock in exchange for shares in the Bank of England. There was £54.6 million in these securities outstanding when they were redeemed on May 8, 2015. Two other securities, the 2.75% Annuities, originally issued on October 17, 1884 and the 2.5% Treasury stock issued on October 28, 1946 were also redeemed. No undated gilts were issued by the British government after 1946.  

The End of Perpetuities

Between February 1, 2015 and July 5, 2015, all eight outstanding undated gilt issues were called in by the British government. Great Britain was the last country to have perpetuities outstanding. Other than Great Britain, all countries had redeemed or their perpetuities by the 1950s, and no country issued any perpetuities after World War II. Some governments, such as France, have issued 50-year bonds, and some companies, such as Disney, have issued 100-year “century” bonds (known as Sleeping Beauties), but no government or corporation has issued undated bonds. The only perpetual financial instruments that still exist are common stock issued by corporations. Common stock has no redemption date and exists as long as the corporation does, but when a corporation is taken over, the common stock ceases to exist. Of the 5000 listed securities traded in the United States, only 13 date from the nineteenth century. The longest dated security is JPMorgan Chase & Co. which started trading as The New York Chemical Manufacturing Co. (later the Chemical Bank) on June 26, 1824.   One thing that was nice about the undated gilts was that you could easily calculate their yield (assuming the loans weren’t called in three months) by dividing the yield by the price of the bond. So the 2.5% Consolidated Loan yielded 5% when the loan was at 50 (2.5%/50) or 3.33% when the loan was at 75 (2.5%/75). The chart below shows the yield on the Consolidated Loan from 1729 until 2015. Inverting the chart provides the price of security. Enjoy this record of financial markets over the past 285 years because we will be unable to update it anymore.  

“I sincerely believe, with you, that banking institutions are more dangerous than standing armies.” – Thomas JeffersonAt the end of the Bush administration’s time in office, the government, to the chagrin of some and applause of others, instigated one of the biggest bail outs in history. In 2009 the Obama administration continued Bush’s policies in this regard, however, they hoped they’d use the government’s generosity as leverage over the banking industry, arguing for lower bonuses and concessions on increased transparency and regulation. Fast forward to the 2016 presidential election and we have Democratic hopeful Bernie Sanders criticizing fellow Democratic hopeful Hillary Clinton for her acceptance of over $600,000 in speaking fees from banking giant Goldman Sachs. Sanders implies Clinton’s personal financial gain from Goldman Sachs and other banks which have paid her for speaking fees indentures her to the banking industry. Whether or not that is true, few people know. Many believe politics and banking have never been so closely tied, that our leaders have never been as beholden to banks as they are today. Politicians and banks have been holding hands since the founding of America. It was Thomas Jefferson’s ardent belief that banking was not to be trusted, not because it wasn’t necessary, but its influence could pressure politicians and further, the government itself. On the other hand, Alexander Hamilton, George Washington’s Secretary of Treasury, fought hard for the establishment of a national bank. Modeled after the Bank of England, the First Bank of the United States was chartered in 1791. In 1811, The First Bank’s charter expired, however by then America was once again at war with Britain in the War of 1812 wreaking havoc and disorder among the US’s financial system. This turbulence forced Congress’ hand and they soon passed new legislation to establish the Second Bank of the United States. In 1816 President James Madison appointed Nicholas Biddle, a senator from Pennsylvania as director (and subsequently president of the Second Bank of the United States after his predecessor retired). Between 1816 and 1828 the Second Bank grew in stature and importance, so much so that it was considered an essential agency of the government. Biddle, as the head of the Second Bank, developed the concept of central banking. Under his guidance, the Second Bank controlled America’s money supply, interest rates, lending policies, and held the government’s deposits. In 1844, the Inquirer, a newspaper published in Philadelphia, said about Biddle, “no man was more courted or eulogized.” He had taken an upstart bank and turned it into a powerhouse of fiscal policy. As you can see in the chart, the share price started at 36 in 1816 but soared to 156 by September, 1817. Further, it weathered the storm of the recession of 1819 and stabilized afterwards at around 100. Even though Thomas Jefferson and Alexander Hamilton had been long gone, their factions remained. Jefferson’s distrust in the banking industry as a political influencer was spearheaded by the new President, Andrew Jackson. For years Jackson believed the Second Bank had influenced the 1828 presidential elections and had requested Biddle investigate his claims of corruption. Biddle steadfastly refused, building a lifelong resentment and enemy in the President. Jackson, like our modern Bernie Sander’s presidential campaign, was fearful of the Second Bank’s power and influence, culminating in public denouncements. Not to be out maneuvered in a media war, Biddle had his own voice in politics; that of Kentucky Senator Henry Clay. The Bank financially backed Clay in the 1832 presidential race. It is ironic that the Clay-Jackson presidential race mirrors Sanders-Clinton’s propaganda battles. Jackson, like Sanders, argued the corruption of banking led to the taking advantage of the American farmer with higher interest rates and increasing hand in politics. Clay, more reminiscent of Clinton, positioned the need for the Bank (and the industry as a whole) as essential for the economic growth of the nation, allowing American businesses to expand to greater reaches through the access to credit. The Bank’s charter was set to expire in 1836, but knowing it was a hot topic issue in the presidential race and could influence the outcome, Biddle applied for a renewal of the charter in 1832, throwing politics into turmoil. This was going to be a new kind of presidential race, one where the Second Bank was going to determine the next president, not the people. Jackson, however, wasn’t going to take a punch without giving some back. As the sitting President, he vetoed Congress’s renewal of the Bank’s charter, taking the fight to the Supreme Court. Then, as a one-two combination, Jackson demanded Biddle return all of the government’s money the Bank held in deposits, stripping him of his power base. “The Bank,” Jackson wrote to Martin Van Buren in 1832, “is trying to kill me, but I will kill it.” Ultimately, the veto held and Jackson defeated Biddle’s puppet presidential nominee Henry Clay in 1832, reaffirming Jackson’s triumph over Biddle and the Second Bank. Thinking Biddle was done, Jackson began defunding the Bank, transferring up to 20% of the Second Bank’s capital to state banks friendly to the administration. Jackson firmly believed that Biddle had used the Bank’s money, and thusly the people’s money, to influence the 1828 presidential elections. In 1834, Biddle wrote to a federal judge, “This worthy President thinks that because he has scalped Indians and imprisoned Judges, he is to have his way with the Bank.” Biddle wasn’t the type of person to go down without a fight. Because Jackson had taken so much liquidity from the Second Bank, Biddle took to extreme measures to keep the doors open. He reduced the Bank’s money supply, demanded repayment on outstanding debts on personal borrowers, and made it difficult for businesses have access to loans and credit, and in response, interest rates soared to 12% and unemployment rose. Biddle thought if he damaged the economy enough, he could enrage the citizenry to remove Jackson from office. His plan backfired. The mob, seeing how the Bank was manipulating the situation, turned against Biddle, forcing him to flee to his house in Philadelphia, hire armed security guards, and bar his windows and doors. Jefferson’s fear, and Jackson’s as well, did come to fruition. The power of the banking industry profoundly affected politics and could tinker with the American economy for its own gain. 200 years later, those who are for the banks, the Hamiltonians, and those who are against, the Jeffersons, remain as passionate as ever in their cause. The reality is that the US is not an agrarian society as Jefferson had envisioned and an advanced society demands a robust financial system that supports its various industries. As long as the US is growing, our banking industry will be tied to our evolution.

The United States Bank Database includes data on over 8,000 banks from 1788 to 2016. GFD has recently added data on almost 3800 banks and has extended the data coverage on 500 other banks. The United States Bank Database allows you to get the complete history of JPMorgan Chase & Co. from its incorporation in 1824 as The New York Chemical Manufacturing Co. to the most recent data for JPMorgan Chase & Co. in 2016. Data on individual banks before 1972 is unavailable elsewhere because banks were not listed on exchanges and traded over-the-counter. Since banks were prohibited by the McFadden Act to operate across state lines until the 1980s, most banks were too small to qualify for inclusion on an exchange. These unlisted bank stocks did trade over-the-counter. The Commercial and Financial Chronicle provided monthly bid and ask prices for around 1000 banks each month from 1877 to 1972. Global Financial Data has collected this data and put it in the United States Stock Database so subscribers can access this invaluable, unique database. Using data from The New York Times and other newspapers, GFD has extended its database on banks back to the 1700s. The database includes over 1650 banks from the 1800s, and over-the-counter data on 4700 banks before they listed on the NASDAQ or another exchange. In addition to the monthly data using over-the-counter bank information, the United States Bank Database includes daily data on over 3,700 individual banks. GFD also provides corporate histories on the banks. This information includes where the bank was located, when it was found and organized, any name changes the bank went through, and if the bank delisted, information on whether the bank went bankrupt or was taken over, and who acquired the bank. Corporate action data includes information on both dividends and splits. To access the United States Bank Database, to get a list of the banks included in the database, or if you have any questions about these additions, call today to speak to one of our experts at 877-DATA-999 or 949-542-4200.