The National Bureau of Economic Research was founded in 1920 as a private, nonprofit, nonpartisan research organization dedicated to promoting a greater understanding of how the economy works.
This week marks the hundredth anniversary of the beginning of World War I. On June 28, 1914, Austrian Archduke Franz Ferdinand was assassinated in Sarajevo. This event led to a month of failed diplomatic maneuvering between Austria-Hungary, Germany, France, Russia, and Britain which ended with the onset of the Great War, as it was originally called. Austria-Hungary declared war on Serbia on July 28, causing Germany and Russia to mobilize their armies on July 30. When Russia offered to negotiate rather than demobilize their army, Germany declared war on Russia on August 1. Germany declared war on France on August 3, and when Germany attacked Belgium on August 4, England declared war on Germany. Europe was at war, and millions would die in the battles that followed.
Open Financial Markets Led to Closed ExchangesIronically, it was because of the openness of global financial markets before the war that the global closure of stock markets occurred. At the beginning of 1914, capital was free to flow from one country to another without hindrance. All the major countries of the world were on the Gold Standard, and differences in exchange rates were arbitraged through the buying and selling of international bonds listed on the world’s stock exchanges. A country such as Russia would issue a bond that was listed on the stock exchanges in London, New York, Paris, Berlin, Amsterdam and St. Petersburg. Differences in exchange rates between countries could be arbitraged by buying and selling bonds in different markets. In effect, this made European stock exchanges a single, integrated market. In 1914, currency flowed between countries with lightning speed. During the Napoleonic wars, money could only move as quickly as a ship could venture from one country to another. By 1914, cables stretched across the oceans of the world, and money as well as stock orders could be wired telegraphically from one corner of the world to another in minutes. Traders throughout the world could sell bonds and shares instantly, and it was the fear of massive selling, and the impact this would have on global markets that led to the shutdown of European exchanges. There was a concern that investors would try to repatriate their money leading to massive selling, a sharp fall in prices, and large amounts of capital flowing out of one country and into another. The impact of selling on brokers and jobbers was exacerbated by the way shares were traded on the London Stock Exchange. Individual trades were made on a daily basis, then carried until Settlement Day when trades were matched and crossed. Brokers would make up the surplus or deficit on their accounts by settling outstanding trades with cash. As long as there were no significant swings in stock or bond prices, brokers had sufficient capital to settle their accounts. However, since traders relied on credit, large swings in prices could and would bankrupt many of the brokers, worsening the financial panic. To avoid this problem, stock markets were closed until a solution could be found.
The War Drives Stock Prices DownOf course, to investors not being able to buy or sell shares is even worse than selling them at a loss. Although stocks could not be traded on the main exchanges, over-the-counter markets replaced exchanges for those who were desperate enough to sell. Although the NYSE was closed between July 30 and December 12 of 1914, stocks were quoted by brokers and traded off the exchange. Global Financial Data has gone back and collected stock prices during the closure of the NYSE to recreate the Dow Jones Industrial Average while the NYSE was closed. We collected the data for the 20 stocks in the new DJIA 20 Industrials and calculated the average of the bid and ask prices from August 24, 1914 to December 12, 1914. This enabled us to discover that the 1914 bottom for stocks actually occurred on November 2, 1914 when the DJIA hit 49.07, over a month before the NYSE reopened. Few people realize that stocks in the US had already bottomed out and were heading into a new bull market when the NYSE reopened on December 12, 1914. The DJIA did not revisit this level until the Great Depression in 1932. The graph below shows how the Dow Jones Industrial Average behaved during 1914, including the period of the NYSE’s closure. Although the market declined with the onset of war, investors eventually realized that war in Europe would bring opportunities to American companies to sell industrial goods and war materiel. Once this fact settled in, the stock market rose steadily for the next year.
The NYSE reopened trading for bonds under restrictions on November 28th; the San Francisco Stock and Bond Exchange reopened on December 1st; and the NYSE resumed trading at pegged prices on December 12th, though the prospect of war profits soon made these restrictions irrelevant. As the graph below shows, the Dow Jones Industrial Average almost doubled in price in the year following its bottom in November 1914. The market paused, then had another rally into 1916 before falling back once investors realized the strong profits they had predicted from the war would not be realized.
The Closure of European Exchanges
In Europe, the problem of preventing catastrophic declines in stock prices was solved by putting a floor on share prices. Initially, stocks and bonds were not allowed to trade below the price they had been trading at on July 31, 1914. The government also placed restrictions on capital, limiting or preventing large flows of capital out of the country for the remainder of the war. With these restrictions in place, markets reopened in Europe. The London Times began printing stock prices for London and Bordeaux on September 19th and for Paris on December 8, 1914. In January 1915, all shares were allowed to trade on the London Stock Exchange, though with price restrictions. The St. Petersburg exchange reopened in 1917 only to close two months later due to the Russian Revolution. The Berlin Stock Exchange did not reopen until December 1917.
The Long-Term Impact of World War IWorld War I destroyed the global integration of capital markets. The Gold Standard never returned despite attempts after the war to revive it. The system of issuing bonds and shares internationally failed to recover from the war, and stock exchanges listed fewer international shares. The ownership of stocks and bonds from other countries shrank dramatically.
An original member of the 12 stocks that made up the original Dow Jones Industrial Average in 1896 ceased to exist last month, though few people noticed. General Electric Co. is the only one of the original 12 members that remains in the DJIA. The National Lead Co. (now NL Industries Inc.) and Laclede Gas Co. (now Laclede Group Holding Co.) were removed in 1916 and 1899 respectively. Other companies among the original 12, such as the United States Leather Co., American Spirits Manufacturing Co. and United States Cordage Co. disappeared long ago. Beam, Inc. was acquired by Suntory Holdings on April 30, 2014. Although you may not immediately recognize Beam, Inc., originally known as the American Tobacco Co., as an original member of the DJIA, the company played a significant role in American corporate history.
Automated Cut and RollThe American Tobacco Co. originally incorporated in New Jersey by James Buchanan Duke on January 21, 1890 as a merger of five tobacco companies: W. Duke & Sons (begun in 1879), Allen & Gintner, W.S. Kimball & Co., Kinney Tobacco and Goodwin & Co. Duke gained a competitive advantage by using machines manufactured by the Bonsack Machine Co. to roll and cut cigarettes. Until then, cigarettes had been rolled and cut manually. A skilled worker could roll 200 cigarettes in an hour. Bonsack’s machines could roll 200 cigarettes in a minute. Duke got a secret contract with the Bonsack Machine Co. and used this competitive advantage to cut his prices and slowly take over the American tobacco industry. The five companies that formed the American Tobacco Co. in 1890 produced 90% of the cigarettes in America. Duke increased his control over the tobacco industry on October 9, 1904 when he reincorporated the American Tobacco Co. after acquiring both the Consolidated Tobacco Co. and the Continental Tobacco Co. As the chart below shows, the stock for the original American Tobacco Co. rose from 100 to 250 between 1890 and 1904, rewarding shareholders handsomely.
In 1890, the American Tobacco Co. had a capitalization of only $25 million. After that, the company dominated the tobacco industry, absorbing another 250 companies in all areas relating to tobacco over the next two decades. The American Tobacco Co. produced 80% of the cigarettes, plug tobacco, smoking tobacco, and snuff products produced in the United States. Having taken over the American market, the company expanded into Great Britain, China, Japan and other countries. In 1907, the American Tobacco Co. was indicted for violation of the Sherman Anti-Trust Act of 1890. Though the American Tobacco Co. neither grew tobacco itself, nor sold cigarettes at the retail level, its vertical integration gave it complete control of every other aspect of the tobacco industry. The equity of the American Tobacco Co. grew to over $300 million by 1911, making the American Tobacco Co. half the size of the Standard Oil Co. and U.S. Steel.
The Monopoly Becomes an OligopolyOn May 29, 1911, the Supreme Court ordered both the Standard Oil Co. and the American Tobacco Co. to dissolve because of their violation of anti-trust laws. The problem with dissolving the American Tobacco Co. was that Duke had integrated production in such a way that it was difficult to break up the American Tobacco Co. cleanly. The solution that was reached was to break the American Tobacco Co. into several competing firms. The government would allow shareholders to buy shares at par in two new companies, Liggett & Myers and Lorillard, while distributing shares directly to shareholders in 14 subsidiaries including:
- American Snuff Co.
- George W. Helme Co.
- Weyman-Bruton Co.
- McAndrews & Forbes Co.
- R.J. Reynolds & Co.
- United Cigar Stores
- British-American Tobacco Co.